Identity Theft Concerns Do Not Always Result in Consumers taking Action

A poll recently released by Zogby International revealed that 91% of respondents are concerned about Identity Theft. Yet, the same survey also revealed that 69% of respondents said that they never, rarely, or only sometimes read Company Privacy Policies. Only 7% said they always read such policies, while 24% said they read most of the time. Privacy Policies usually state how a company will use personal information gathered from the customer.

Such results may seem odd and unexpected. You are concerned that your personal information may be compromised. You are concerned this would subject you to the possibility of Identity Theft. You are voluntarily providing merchants with your personal information.

Why wouldn’t you want to know how your information will be used?

Philosophically, the answer may be simple. If a merchant is going to misuse personal information, does it really matter what they say in their Privacy Policies? Such skepticism is reflected in the Zogby Poll. Almost half of respondents said they believe companies will share or sell their information despite promising not to do so, while 35% believe that companies will not follow up with promises to protect such information.

I actually believe that reputable institutions and businesses have too much to loose from deliberately misleading the public in the statement of their Privacy Policies. Although skepticism, whether at a subliminal or conscious level, may play part in consumer behavior, human nature for “passiveness” also plays another part. Consider the following additional statistics.

According to a Federal Trade Commission report on Identity Theft, 62% of Identity Theft Victims in 2006 did not notify a Police Department while 57% of Victims did not contact a Credit Reporting Agency. Once again, this may seem unusual. If someone stole your identity, why wouldn’t you contact the Credit Reporting Agencies in order to protect your credit and limit the possibility of financial damage? Is it possible that so many people do not realize that contacting the Police and Credit Reporting Agencies are probably the first things to do when a person becomes a victim of Identity Theft?

Whether it is “Human Passiveness”, “Skepticism”, or another reason, unless consumers take active preventive measures, consumers certainly have reason to continue to be concerned about Identity Theft.